Search engine optimization is split into two categories; off the page and on-page. They both have the same overall objective – greater visibility so that more traffic can find the website.
The difference between the two is very simple. Offpage SEO involves external strategies. These are methods that focus on bringing value to the content from outside . For instance, posting
links and information about a website on social media platforms is a form of off-page SEO. In contrast, on-page SEO involves changes made directly to the content, rather than external attempts to draw attention to it .
They are both valid ways to build up an online presence, but on-page SEO is more valuable because it offers a much greater degree of control. The amount of influence over external content is limited. For every twenty links left on a Facebook page, only two might lead to any interest. It relies too heavily on the actions of others. On-page SEO, on the other hand, is all about care
and precision. There is an extensive list of small (and bigger) changes that can be used to push content up on the search results pages . They are much simpler to wield because they may be checked off a list. Plus, they are almost impossible to get wrong once you know the rules.
One thing to remember is that the search engine algorithms that judge and review SEO are intelligent. They are extremely sophisticated and subject to constant scrutiny. Google has a reputation for updating its algorithms without warning, and it does this to keep standards high.
It means that every year, it gets easier to identify a content which is, technically, following the rules but still offering little value. The best example of this is when websites stuff their content with popular keywords, to appear on more results pages. As they have evolved, the Google algorithms have learned to distinguish between valuable keyword rich pages and keyword-stuffed content.
It seems remarkable that software can do this, but the proof is in the search rankings. The position given to content is a direct judgment
of its value. If a business ranks poorly, it needs to make improvements . It is hard to cheat the system and rarely worth the trouble. White hat (legitimate) on-page SEO is simple and efficient. It does change all the time, so businesses are advised to keep an eye on current trends and developments. Many hire a dedicated team to handle their on-page search engine optimization, but it is not the only option. On the other hand, the larger the business, the more time and resources are needed.